Dhaka,  Wednesday 24 Jun 2026,
11:26:00 PM

State Minister for Youth and Sports Aminul Haque delivered a speech.

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The FIFA World Cup is more than just a sporting event in Bangladesh—it is a nationwide celebration that unites millions of football enthusiasts. From flying the flags of favorite teams to staying awake through the night to watch matches, the World Cup has long been a cherished tradition for Bangladeshi fans. However, as the 2026 FIFA World Cup approached, a major uncertainty emerged: would Bangladesh be able to broadcast the tournament at all?

Fortunately, that uncertainty has now been resolved. Thanks to the initiative of State Minister for Information and Broadcasting Yasir Khan Chowdhury, along with the support of Bangladesh Football Federation (BFF) President Tabith Awal, the broadcasting rights for the 2026 FIFA World Cup have been secured. As a result, millions of football fans across the country can look forward to enjoying the world's biggest football tournament without interruption.

How the Crisis Began

Only a few weeks ago, the situation looked very different. Singapore-based company Springbok Pte Ltd had initially acquired the media rights for Bangladesh from FIFA. However, despite purchasing the rights at a substantial cost, the company failed to find buyers in the local market. Eventually, it surrendered the rights.

This development created a serious problem. With less than two weeks remaining before the tournament, Bangladesh had no confirmed broadcaster. Local television networks were reluctant to purchase the rights due to the high asking price, limited commercial opportunities, and concerns over advertising revenue. The timing of the matches also made the investment less attractive.

As a result, fears grew among football fans that they might be unable to watch the World Cup through television or digital platforms.

Government Steps In

Recognizing the importance of the issue, the Ministry of Information and Broadcasting took immediate action. State Minister Yasir Khan Chowdhury personally led efforts to resolve the crisis. Rather than viewing it merely as a commercial broadcasting issue, he treated it as a matter of public interest involving the emotions and expectations of millions of citizens.

At the same time, newly elected BFF President Tabith Awal played a key role in facilitating communication between FIFA and local stakeholders. His involvement helped strengthen coordination and accelerate discussions aimed at finding a workable solution.

Speaking about the matter, Tabith Awal emphasized that failure to broadcast the World Cup in Bangladesh would have been deeply disappointing for millions of football supporters. He also noted that ensuring a commercially viable arrangement was essential for all parties involved.

Exploring New Revenue Opportunities

To overcome the financial challenges, the Ministry and the BFF jointly explored a range of alternative revenue streams. Discussions were held with sports broadcasters, national media organizations, telecommunications companies, and OTT platforms.

Instead of relying solely on traditional advertising revenue, the stakeholders examined opportunities in digital broadcasting, telecom partnerships, sponsorship deals, and sublicensing arrangements. According to sources familiar with the process, such revenue models had never been explored this extensively during previous World Cup broadcasting cycles in Bangladesh.

Rejecting an Expensive Proposal

At a press conference, Yasir Khan revealed that upon assuming office, the government inherited a complicated situation regarding the World Cup broadcasting rights. According to him, an intermediary company had proposed selling the rights to Bangladesh for nearly Tk 200 crore.

The government considered the proposal unreasonable and declined to proceed. Yasir Khan stated that protecting public funds and ensuring transparency were top priorities. Instead of accepting an inflated offer, the government decided to negotiate directly with FIFA.

He stressed that the objective was to secure World Cup broadcasts for the people while avoiding unnecessary financial burdens on state institutions.

Direct Negotiations with FIFA

The Ministry subsequently initiated direct discussions with FIFA. BFF President Tabith Awal was also involved in the negotiations. Through a series of meetings, detailed discussions, and extensive bargaining, the parties eventually reached a mutually acceptable agreement.

According to Yasir Khan, bypassing intermediaries and dealing directly with FIFA proved to be the key to achieving a significantly more affordable arrangement. The direct approach helped reduce costs while ensuring transparency throughout the process.

Significant Savings Compared to the Past

During the press conference, Yasir Khan compared the new agreement with previous broadcasting arrangements. He argued that in earlier years, Bangladesh Television (BTV) had spent large amounts of money on broadcasting rights without generating meaningful financial returns.

This time, however, the situation is markedly different. BTV will not have to bear a heavy financial burden, yet it will still be able to participate in broadcasting the tournament. As a result, the state broadcaster will not face significant financial risks.

The minister explained that previous proposals appeared to benefit intermediaries more than the broadcaster itself. In contrast, the new arrangement prioritizes national interests and financial responsibility.

Final Deal Worth Approximately Tk 47 Crore

Yasir Khan announced that the final agreement with FIFA had been concluded at a cost of US$3.85 million, equivalent to approximately Tk 47 crore at current exchange rates.

The agreement officially secures Bangladesh’s broadcasting rights for the 2026 FIFA World Cup. Most importantly, BTV will not be required to finance the entire amount from its own resources.

Instead, the cost is expected to be recovered through sponsorships, advertising revenue, telecommunications partnerships, OTT platforms, and sublicensing agreements. This significantly reduces the financial burden on the state broadcaster.

Consortium of Three Television Channels

To implement the broadcasting project effectively, a consortium comprising three national television channels has been formed. This arrangement will expand coverage and ensure that audiences across the country have access to the tournament.

In addition, digital streaming options will allow younger audiences and online viewers to watch matches conveniently through various platforms.

A Welcome Relief for Football Fans

After weeks of uncertainty, Bangladesh’s football fans can finally breathe a sigh of relief. Through the combined efforts of the government, the BFF, and FIFA, concerns over a potential World Cup blackout have been eliminated.

Observers believe that securing the broadcasting rights within a limited timeframe and at a substantially lower cost represents a notable achievement. The process has also demonstrated how effective planning, coordination, and direct negotiation can help overcome major challenges.

As the 2026 FIFA World Cup approaches, millions of Bangladeshis can once again look forward to gathering around television screens and digital devices to support their favorite teams. The familiar excitement, passion, and celebration of the World Cup are set to return to homes and communities across the country.

The BNP-led government has undertaken a series of ambitious initiatives aimed at transforming Bangladesh’s healthcare sector into a technology-driven, integrated, and accountable system. The plan seeks to bring every stage of healthcare delivery under a unified digital platform, making patient management, treatment, medicine supply, referrals, financial transactions, and policymaking more efficient and effective. Stakeholders view the initiative as a potential digital revolution in the country's healthcare sector.

Under the proposed framework, more than 114 existing digital health initiatives currently operating in isolation will be integrated into a single platform. The government also plans to establish a National Digital Health Authority, introduce an artificial intelligence-based e-prescription system, create a centralized patient database, develop a national ambulance network, and launch a universal Digital Health Card. These measures are intended to make healthcare services faster, more transparent, and more citizen-friendly.

The Ministry of Health and Family Welfare has already submitted a project proposal titled “Preparatory Activities for the Digital Transformation Program of the Health Sector” to the Planning Commission. The project, estimated to cost approximately BDT 168 crore, will receive around BDT 159 crore in loan assistance from the Asian Development Bank (ADB). The initiative aims to integrate existing digital health programs while developing the necessary software, hardware, and technological infrastructure to digitize healthcare, nutrition, and population services across all five levels of the healthcare system, from community clinics to tertiary-level hospitals.

According to officials, although multiple digital systems are currently operating under different departments and institutions, there is little effective data exchange among them. As a result, patient information often has to be collected repeatedly, continuity of care is disrupted, and policymakers face challenges due to the lack of reliable data. The new project will include baseline surveys, feasibility assessments, and the development of a long-term digital health roadmap. In addition, a National Digital Health Authority will be established to oversee information management, technological standards, inter-institutional coordination, and data security.

As part of the initial phase, a pilot digital healthcare system and plastic-based health card will be introduced in Khulna district. Based on the lessons learned from the pilot project, the program will gradually be expanded nationwide. The proposal has recently been reviewed by the Special Project Evaluation Committee under the Social Infrastructure Division of the Planning Commission. The committee emphasized the importance of data security, privacy protection, institutional capacity building, and clearly defining the responsibilities of the proposed authority.

One of the key advantages of the digital healthcare system will be easy access to patients’ medical histories. Currently, when a patient is referred from a district hospital to a medical college hospital, previous medical records are often unavailable. This frequently results in repeated diagnostic tests, causing unnecessary costs and delays. Under the new system, healthcare providers at any government health facility will be able to instantly access a patient’s treatment history, diagnostic reports, prescriptions, referrals, and follow-up records. This is expected to improve the quality of treatment and enhance the efficiency of healthcare management.

Another major component of the initiative is the introduction of a nationwide AI-powered e-prescription system. Every prescription issued by a physician will be digitally stored, creating a comprehensive medical history for each patient. Prescription audits will also help monitor unnecessary antibiotic use, multiple prescriptions for the same patient, and other irregularities in medical practice. Health Ministry officials believe that the system will significantly enhance transparency in healthcare delivery and support evidence-based policymaking.

The government’s digital health agenda also includes integrating hospital management, patient referrals, medicine supply chains, billing systems, and financial transactions into a single digital framework. These commitments are reflected in the BNP’s election manifesto, which outlines plans for digital hospital management, national e-prescriptions, prescription audits, real-time referral systems, a national ambulance network, and technology-based emergency healthcare services.

Prime Minister’s Special Assistant on Health Affairs, S. M. Ziauddin Haider, stated that the government plans to recruit 100,000 new healthcare workers and 25,000 midwives over the next three to four years. Initiatives are also underway to establish health units at union and ward levels, upgrade Upazila Health Complexes to 100-bed facilities, and strengthen integrated maternal and neonatal healthcare services. The government also intends to ensure international-standard training for midwives before deployment.

He further emphasized that no community clinic in the country will be closed. Instead, existing community clinics will be incorporated into an integrated primary healthcare network, enabling healthcare workers to deliver services directly to people's homes. This approach is expected to strengthen preventive healthcare, maternal health services, child immunization programs, nutrition services, and primary disease detection.

The government’s commitment to healthcare reform is also reflected in the proposed national budget for the 2026–27 fiscal year. A total allocation of BDT 69,409 crore has been proposed for the Ministry of Health and Family Welfare, nearly double the revised allocation of the previous fiscal year. The allocation represents approximately 1.01 percent of the country’s Gross Domestic Product (GDP). The government has also set a long-term target of increasing public healthcare expenditure to 5 percent of GDP.

The budget proposal includes plans to establish at least one modern primary healthcare unit in every union and one or more units in every urban ward. Additionally, under the Universal Health Coverage initiative, every citizen will gradually receive a Digital Health Card. The card will store treatment histories, diagnostic reports, prescriptions, and referral information on a unified platform, enabling healthcare providers to make informed decisions more quickly.

However, experts caution that digital healthcare cannot succeed through technology alone. Ensuring secure data storage, protecting personal privacy, strengthening cybersecurity, expanding reliable internet infrastructure, training healthcare personnel, and establishing sustainable maintenance systems will be essential. Effective coordination among government institutions and the adoption of common data standards will also be crucial for maximizing the benefits of digital healthcare.

According to the Centre for Policy Dialogue (CPD), the true success of digital healthcare depends not merely on technology but on building a patient-centered healthcare system. The organization argues that the ultimate goal should be to create a connected healthcare ecosystem in which a patient’s journey—from community clinics to hospitals, from prescriptions to pharmacies, and from preventive care to follow-up treatment—is managed within a unified framework.

Experts believe that with proper planning, effective implementation, and strong governance, the government’s initiative could mark the beginning of a new era in Bangladesh’s healthcare sector. Beyond improving the quality of medical services, digital healthcare has the potential to increase accountability, reduce costs, and ensure accessible healthcare services for all citizens.